Resealable packaging is now almost standard – whether for snacks, powders, coffee or food. And right in the middle of it all is a small component that is often underestimated: the zipper. It not only determines how well your product is protected, how intuitively a bag can be opened and how cleanly a filling process runs, but also what barrier performance the bag ultimately offers.
The exciting thing is that not all zippers are the same. There are different types of closures that not only operate differently, but also function completely differently. Standard zippers, Hook-to-hook zippers, Pocket zippers – each has its own strengths, its own area of application and its own unique role in production, filling and use.
In this guide, we show you how the most important types of zippers are constructed, which products they are suitable for, what advantages (and challenges) they offer – and what you absolutely need to know about filling. This will help you find the closure that best suits your product and your packaging project.
Zippers – what's behind them?
The zipper is the component that makes flexible packaging resealable – and thus a real quality feature in many areas. Essentially, it works via two profiles that interlock or adhere to each other when closed. The result: the bag can be opened and resealed as often as desired without damaging the material or contents.
The zipper also plays a role for contract fillers, as handling and preparation vary depending on the closure and bag type. It's nothing complicated – but it's something to keep in mind when choosing the right packaging.
And that's exactly why it's worth taking a look at the different types of zippers: each one works a little differently, has its own advantages and is suitable for different products and projects.
Overview of zipper variants
There are three types of zippers that set the tone for flexible packaging – and each one has its own unique advantages and areas of application. Depending on whether you use Stand-Up Pouches or Flat Bottom Pouches, different types of zippers are available from Labelisten. Here is a direct overview of the most important features:

Standard zipper
The standard zipper is the classic pressure closure that most people recognise immediately. Two profiles interlock, the bag closes neatly and can be reopened just as easily. This variant has proven itself over many years and is one of the most popular solutions – simple, functional and reliable. For many products, the classic zipper is perfectly adequate: snacks, beans, dried fruit or anything that is regularly opened and resealed. Another advantage is that it is inexpensive to manufacture and highly machine-compatible – ideal for large series and many filling systems.
The standard zipper only shows its limitations when powder comes into play. Fine particles can settle in the interlocking teeth and make closing somewhat difficult. Nevertheless, it is still the most commonly used solution for classic Stand-Up Pouches.
Important for you as a contract filler to know: we deliver your bags either open or already closed – whichever suits your filling process best.
Hook-to-Hook zipper
Unlike traditional zippers, Hook-to-hook zippers do not slide but stick – similar to soft Velcro fasteners. This is precisely what makes them so convenient to use. When closed, nothing snaps into place but connects gently, enabling intuitive and very comfortable handling. Hook-to-hook zippers are at their best with products that tend to crumble or produce dust. Powder residues do not get stuck in the closure, which means that the bag closes reliably even after many opening and closing cycles. This often makes it the best choice for proteins, superfoods, flours or granulates.
Thanks to the Velcro structure, the bag opens and closes almost "by itself" and offers noticeably more grip than a classic press-to-close seal. This ensures a high-quality feel in the hand and makes the Hook-to-hook zipper particularly user-friendly in everyday use.
At Labelisten, we offer Hook-to-hook zippers for both Stand-Up Pouches and Flat Bottom Pouches. This allows you to decide freely whether to use the classic zipper or the modern, more convenient Hook-to-hook version, depending on the product and packaging project. We always deliver Hook-to-hook Zipper Pouches closed at the top, as this type of closure cannot be produced open.
Pocket zipper
The pocket zipper is the most elegant type of closure. Instead of being located at the top of the bag like a classic zipper, the pocket zipper – as the name suggests – is integrated into a kind of separate "pocket" on the front. This keeps the top edge completely closed and gives the bag a very calm, tidy look – almost as if it were made from a single piece. This design ensures that the closure is not visible at first glance. Brands with minimalist designs or high-quality product lines like to use the pocket zipper for this very reason: it looks classy, unobtrusive and supports a very modern packaging design.
For many premium products – especially coffee – the pocket zipper is now the most common and widely used closure solution. It combines appearance, function and brand impact like no other zipper.
There is also an important point for contract fillers: the filling position remains the same as with other zippers, but the opening is wider on Flat Bottom Pouches with pocket zippers because the design of the bag offers more space at the top. This makes it easier to use filling tubes, grippers or dosing systems and can be an advantage depending on the system.
Pocket zipper, open
Hook-to-hook zipper, open
Good to know: The pocket zipper is only available in combination with our Flat Bottom Pouches.
Conclusion
Whether classic zipper, Hook-to-hook zipper or pocket zipper – each variant has its own structure, its own mode of operation and its own influence on how a bag behaves in everyday use.
The standard zipper is robust and versatile, the Hook-to-hook zipper scores points for powders and ease of use, and the pocket zipper has a look that makes all the difference, especially for premium products. What's more, the zipper must always match the type of bag. Stand-Up Pouches and Flat Bottom Pouches work differently due to their design – and this determines which type of closure is appropriate and technically possible.
The bottom line is that the best zipper is the one that suits your product, your filling, your design and – if you work with a contract filler – your filling process. That's exactly why it's worth making a conscious decision and not automatically going for the first option you see.
If you're unsure which closure makes the most sense for your project, talk to us. We know the differences and can advise you so that the zip, pouch type and material work together perfectly in the end.