MAKECAKE – from DIY labels to sustainable pouches

Enjoying sugar-free treats – that is MAKECAKE's mission. Founders Joana and Mayra launched their start-up in 2018 with the aim of bringing delicious baking mixes to the market that people could enjoy without feeling guilty. With a great deal of passion, creativity and a clear focus on healthy eating, they have created a brand that today stands for innovation, enjoyment and sustainability.

The first steps

Like many start-ups, MAKECAKE began on a small scale: with labels designed at home, printed out and stuck onto the first bags. "We did our first product tests with scissors and paper," recalls Joana. The founders celebrated their first successes with a simple chocolate baking mix and their spreads, laying the foundation for their journey.

From DIY design to professional packaging

With success came the next step: the growing product family needed a harmonious, professional appearance. The switch to fully printed stand-up pouches was the logical consequence. This is where Labelisten came into play – together with MAKECAKE, packaging was developed that is not only eye-catching, but also functional and sustainable. "We are very happy to have Labelisten as the right partner at our side to manufacture our products flexibly, quickly and in a recyclable manner," says Katharina, graphic designer at MAKECAKE.

Today, MAKECAKE offers pouches in a wide variety of designs: from metallic to transparent, always matching the product and design. The goal: a large product family that is not only functional but also visually consistent.

Packaging that inspires customers

Customers have also responded enthusiastically. "We've received a lot of positive feedback. Many now even want more of our products to be sold in pouches," says Katharina. The uniform, modern design ensures that the products immediately catch the eye and inspire confidence, whether on the shelf or online.

From small print runs to big successes

Working with Labelisten brought MAKECAKE decisive advantages. Exactly the kind that make all the difference for a young start-up. Instead of having to meet high initial print run requirements, Joana and Mayra were able to start small and still appear professional. Labelisten can produce labels and stand-up pouches from a quantity of 1 – without any risk and with full cost control. This allowed the founders to remain flexible: individual adjustments, quick implementations and optimisations could be realised at any time without long lead times or large investments.

Sustainability also plays a central role. "Sustainability is becoming increasingly important for MAKECAKE. Here, too, we have a partner at our side in Labelisten," emphasises Joana. "With recyclable materials and resource-saving processes, the packaging fits perfectly with our brand values."

And this approach is particularly crucial for start-ups: thanks to flexible order quantities, MAKECAKE has been able to grow step by step. Reliable, flexible and in line with its mission.

Growth with a future

Today, MAKECAKE stands for a broad product family that fits together harmoniously – with a well-thought-out design and a clear message: enjoyment without sugar and without a guilty conscience. With the labelists at their side, the team was able to make the leap from DIY labels to professional, sustainable stand-up pouches – laying the foundation for further growth.

The story of MAKECAKE shows that professional packaging solutions are not an obstacle, but a decisive factor for success for young brands.

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