Pharma Peter – from labels to modern bags

Pharma Peter is standing for quality, reliability and innovation in the pharmacy sector. But standing still is not an option for the company – neither in terms of its products nor their packaging. That is why the team decided to take a bold step: out of the world of labels and into the world of fully printed stand-up pouches.

A change that has paid off in many ways: a modern look, easier handling, a more sustainable solution – and a clear benefit for the product's appearance in pharmacies.

The starting signal for change

Before the changeover, one thing was clear: although the old, labelled packaging served its purpose, it was cumbersome to handle, prone to errors and visually outdated. "We knew we had to take the next step," said the team at Pharma Peter.

The question was: Do we stick with the old – or do we dare to switch to stand-up pouches?

Bags that stand out – on the shelf and in advertising

The decision to use the new stand-up pouches was made quickly. The first impression was convincing: high-quality, modern, professional. Exactly what counts for presentation in pharmacies. "They stand out much more – and simply look better," concluded Pharma Peter.

And best of all: the price is right too. The change remained within the planned budget: a win-win situation in every respect, both visually and practically.

Things got particularly exciting when the bags appeared in pharmacy advertising for the first time: "Suddenly, the product looked new, fresh and professional – a real eye-catcher." It is still too early to say anything definitive about sales figures, as the old stock has to be sold off first. But the visual effect alone already shows that "the decision was absolutely right."

Packaging can be so simple: from changeover to everyday use

The switch to stand-up pouches was surprisingly straightforward for Pharma Peter. "Thanks to Sebastian's support, the whole process was as easy as possible – and absolutely worthwhile," emphasises the purchasing manager. No stress, no hurdles, just a smooth transition to a modern packaging solution.

The decision is also paying off in everyday use: "The bags are easier to handle, less prone to errors and make everyday work easier for both employees and trading partners." Initial feedback from the market has been consistently positive – a clear sign that the move was worthwhile.

Sustainability as a plus point

The new stand-up pouches not only score points in terms of appearance and practicality, but also in terms of sustainability – a decisive factor for Pharma Peter. Less material, better recyclability and resource-saving processes: the packaging is therefore perfectly in line with the company's values.

The conclusion is clear: with this change, Pharma Peter has taken a big step forward – becoming more modern, more sustainable and with a convincing image. Or, as the team itself says: "We would do it again anytime."